ui/ux design, tk tk tk
Freelance projects
overview
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My role
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my process
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my role
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“Design quote steve jobs?”
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The goal is to advance personalized medicine, which is health care based on you as an individual. It takes into account factors like where you live, what you do, and your family health history. Personalized medicine aims to tell people the best ways to stay healthy. In addition to providing a convenient, easy way for participants to keep track and stay engaged within the program, our aim is to make it a friendly user experience within the product. There is helpful, educational, information at your fingertips, a timeline of steps clearly outlined, and different ways to get involved.
my role
Engaged participants can choose to donate health data by submitting saliva samples. If they chose to donate their sample, a kit could be sent to their home. Alternatively, they could also schedule an appointment for their samples to be taken at a location nearby. We needed a user flow outlining that experience for the user.
I designed the use cases of varying banner notifications and the screens after a user clicks on the banner. Each banner would direct to the appropriate screens, guiding the user to schedule and track their kit being sent or the appointment scheduling process.
(Click on image to enlarge)
Digital marketing
This part of the user journey introduces potential participants to the All of Us Research Program for the first time.
We work in collaboration with partners of our program.
challenges
Where can the user experience be optimized to lead them to sign up?
Where are users dropping off?
What incentives can we give to motivate them to complete their surveys during sign up?
What keeps them from following through to sign up after seeing the website?
Why are participants not completing their surveys?
my role
We begin each campaign with strategy defined by the program’s core values and target audience. The type of imagery, content and voice are defined by the type of partner/industry, region in the U.S. and audience that the ads will reach. I am responsible as the lead designer in taking the research data and applying it to brainstorming concepts, mockups and prototypes, carrying the All of Us brand across all visual design. My job is to improve the user experience at every possible touchpoint.